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The Bumpy Ride that is Rotate Evenly

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 24 February 2015
in Google

Last week I launched a small new campaign for a client.

Following best practices I added two ads to the campaign and set them to "Rotate Indefinitely: Show lower performing ads more evenly with higher performing ads and do not optimise".

There is a caveat below this option which states : "Not recommended for most advertisers" - but I like living on the edge.

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Optimizing Yourself into a Corner with Google AdWords

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Monday, 28 April 2014
in Google

So you start an AdWords campaign and you start to get traffic. You're doing all the things they tell you to do - you've got Google Analytics installed and you've got conversion reporting configured. You know exactly which keywords and ads are working and which are not - so now you can start really optimizing your account. How long will it take you to paint yourself into a corner?

If you're not careful - it could be quicker than you might think.

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Using Google Content Experiments to Optimise Your Site

Posted by Steve Cameron
Steve Cameron
Steve Cameron is the Director Owner of Advent Communication. With more than 25 years experience he has a deep...
User is currently offline
on Tuesday, 18 September 2012
in Google

Getting traffic to your site is one thing - and there are hundreds of ways to do that - but once the visitors are there, are you making the most of their visit?

Google Analytics can tell you how long visitors spend on a page, and they can tell you how many of your visitors completed a purchase, or signed up for your newsletter, or requested a quotation - or whatever it is you want them to do once they get to you. But is your site working as well as it might?

 

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