SOCIAL MEDIA MARKETING
Everyone’s on facebook, lots of people have instagram. Business people are on LinkedIn and kids are on Snapchat… and anyone can run a social media campaign.
But so many business owners get it wrong.
It’s not something you can do yourself. It’s not something your secretary can do… “because she’s on facebook all the time”. Running a successful campaign is far more complex.
Links need to be tagged for tracking. Comments need to be moderated and replied to in a timely and professional manner.
Languages need to be properly managed.
And the list goes on.
We have extensive experience creating, curating and growing social media accounts to the point where your business can use the platforms to communicate effectively with your client base and generate additional business through careful positioning within the marketplace.
At the same time we ensure that these social profiles send their traffic to the company website to add their support to your other search engine optimisation efforts.
So don’t rush in to extend your presence across all platforms. Concentrate on those which will best compliment your business goals. Are you a business to business service? Then LinkedIn may be better for you than snapchat. Are you able to expertly contribute to the online conversation every day? Then maybe twitter is right for you.
And if your customers are active on facebook you should probably join in the conversation.
There are so many platforms to chose from it is often better to be really good at one or two than a Jack of all Trades across all of them.