Time was, language targeting in Google Ads was relatively simple. If you wanted to reach English speakers you chose English as your target language. If you wanted to reach Spanish speakers, you selected Spanish, and so on. Simple, right? Well, yes... it was. And it worked. Because Google determined a users language by seeing which language was selected in their browser preference. Seems logical. After all, if I speak English the chances are I will have my browser language preference set to English. Of course, there was always a little "leakage" and you would get the odd German speaker, or Chinese in the mix, but it was at a volume that didn't really impact on your results or budgets in any significant way. Fast forward a few years. Google have changed the way in which they identify a users ... let's call it, use of language. Now, rather than use the browser language preference as a guide, they use a combination..
As part of my work on the Google Ads Community Forum I get to see a lot of people who have been sucked into advertising on the Google Ads platform, and who have given up because it was either too hard to get a response, or because the response they did get simply didn't generate a return on investment that made sense economically and they reached the point where they were throwing good money after bad. Here are 6 home truths about Google Ads which are going to be very hard reading for some: 1. Google doesn't care if it works for you or not. Google is a huge machine. It runs 24/7 and churns out search results and display ads at a rate that would blow your mind if you could get your mind around it. If you have a credit card and a website you can join in the fun. And you have to play by the rules - which is fine, because everyone has to play by the rules, right? Just like a casino, Google doesn't care if this is your first..
As one of the Product Experts on the Google Ads Community Forum is that you get invited to their annual meet ups - because of Covid 19 these have been virtual for the past couple of years but this lovely goodie box arrived today - courtesy of Google Ads - so thank you Google - we're looking forward to the sessions on the..
If you're working in a bilingual or multilingual environment, then you may have been frustrated after the latest changes facebook have made to their post editor which prevents you from writing multilingual posts. The ability to write posts in multiple languages has disappeared. But, you can relax again as we've found where facebook have hidden the options! If you, like us, work with clients who speak to a multilingual market (in our case, most of our local clients want to reach English and Spanish speakers) then you were probably using the multilingual posting options that facebook offered once you had activated the option to post in multiple languages in your page settings. Whilst temperamental - often the editing options wouldn't work and you were forced to use the sometimes hilarious automatic translations that facebook offered - it more or less did the job. Then facebook changed their posting format - and the..
If you're doing business in 2021, you know about online marketing. By this I mean, you know what it is, and what is included... which is pretty much everything from twitter to instagram, youtube to facebook, mailchimp to google... the list is endless. And, there's a good chance you've at least dipped your toe in the murky waters.... ...and been bitten. Running online marketing campaigns can be a very quick way of making a small fortune.... but only if you start off with a big one. If you have a website and a credit card you can be advertising in minutes. Google, facebook and others make it very easy. There are a whole series of automated steps which the system will run you through to get you started. You'll spend the €500 or €1,000 you decided to invest - and once that money is gone you sit back and try to make sense of what just happened. The alternative is to use an online marketing agency. SPOILER ALERT : We are biased... but..
GA4 is now the default set up for new Google Analytics accounts. You add the new account and set up the first property. The default and, apparently, only option is to create the new GA4 property with its new tracking. So you go ahead with the "advancement" - after all, you assume that Google knows what they are doing. It all works, although the interface is significantly different and you struggle to find the reports you are used to accessing without really thinking. But you figure that it's just a learning curve - which, like so many learning curves that have come before, you'll eventually get used to and it will become second nature in a week or two. Then you go to link the Search Console account for this site, and you can't find anything in the admin area. So you run a quick search online to see where it's been moved to find that it's not possible to link Google Analytics GA4 and Search Console! Thanks, Google?? Why..
So, one of my client's boosted posts on Facebook triggered this response from a disgruntled FB user.... Let's ignore the fact that within 5 words he (it was a he, though I've protected his identity for obvious reasons - you shouldn't feed the trolls!) managed to use "you're" rather than "your" and misused the comma.... the sentiment is clear. He's annoyed that his timeline was "invaded" by what is, frankly, an innocuous ad for a real estate development in Southern Spain. Why would this be annoying? Possibly, because it cluttered up what is likely to be a clean, streamlined timeline which only features quality posts from his closest friends, just like everyone else's timeline. Or maybe not. Possibly, because there is some deep seated frustration that he cannot afford to buy a second home in one of Europe's most sought after destinations... well, guess what... I handle their ad campaign and I can't afford one either... so stop..
Remember the saying, "Don't put all your eggs in one basket"? Sound advice, right? It was then, and when it comes to marketing budget management in today's digital world, it still is! Unfortunately, there is so much more going on today than there ever has been. Can you imagine running a business back before the internet where you had maybe three or four places where you could invest your marketing budget? You could run an ad in the local paper (after all, who was going to buy your product from the next town over, let alone the other side of the world?). If you have the addresses you could run a mail shot, or an ad on the local radio. Maybe you could rent a couple of billboards. And you'd have a listing in the Yellow Pages. After that, however, your options were pretty much exhausted. In today's world there are a multitude of marketing avenues open to every business - above the line, below the line and online - and the savvy marketer..
As much of the world goes back into lockdown, many small business owners have the twin forces of time on their hands and procrastination running wild. It's been a while. Things were supposed to be better by now, and the light at the end of the tunnel is still a long way away. You know you should be doing something... anything... to keep your business ticking over, but you're not sure what. Well, here are 5 things you can do over five days that will put your business in front of your potential customers without having to spend budget you don't have. DAY ONE : Activate or update your Google My Business listing If you search for your own business you should see the info box to the right of the search results. When we search for Advent Communication - this is what we see: See the link that says "Own this business" - if you haven't already claimed your listing you can click here. If you have previously claimed your listing and..
Over the past few weeks as the lockdown has been keeping us inside, and spending a little more time reading emails we would normally delete without even reading, a few have caught my eye... and I'll be adding to them as time goes by. Here's a thought... if you want a spam email to work, get someone to check it for you. Got any to add - send them..