Scott Stratten Ruined My Life
I've just finished Scott Stratten's second book The Book of Business Awesome. An excellent read (or in my case a listen - I have it - along with his first book - Unmarketing - in the car) I can highly recommend it. But I have to warn you - you will come out of the other side with a changed world view. Among many other marketing observations, Scott talks of the hoops that companies make their customers jump through. And as soon as your eyes are opened these things are everywhere. EVERYWHERE!..
RECENT COMMENTS