Using AdWords Scripts to Create Engaging Ads
One of the keys to a successful AdWords campaign is getting your ad noticed in the search results. There are a number of ways to do this - its good to include sitelinks and location, call and social extensions, these are all part of the normal campaign set up and if you are not adding these as a matter of course, you should be. but these extensions aside, the ad copy you present is the most important feature of how you bait your hook. Most blogs will tell you about using triggers - calls to action that induce the click include words such as Now, Today, Rush, Don't Miss, Claim, etc. all designed to encourage the reader to click on your ad...
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