There has been growing confusion surrounding writing posts in multiple languages on facebook since they changed the interface a few months ago. Initially, we found a workaround that bought back the multilingual functionality, but more recently facebook have reintroduced this into the standard workflow. In this new video we explain how this is handled by your facebook page so that your followers can see your content in the language they..
IMPORTANT UPDATE Facebook have reintroduced the bilingual options to their publishing tools - see the updated video here If you're working in a bilingual or multilingual environment, then you may have been frustrated after the latest changes facebook have made to their post editor which prevents you from writing multilingual posts. The ability to write posts in multiple languages has disappeared. But, you can relax again as we've found where facebook have hidden the options! If you, like us, work with clients who speak to a multilingual market (in our case, most of our local clients want to reach English and Spanish speakers) then you were probably using the multilingual posting options that facebook offered once you had activated the option to post in multiple languages in your page settings. Whilst temperamental - often the editing options wouldn't work and you were forced to use the sometimes hilarious automatic translations that..
So, one of my client's boosted posts on Facebook triggered this response from a disgruntled FB user.... Let's ignore the fact that within 5 words he (it was a he, though I've protected his identity for obvious reasons - you shouldn't feed the trolls!) managed to use "you're" rather than "your" and misused the comma.... the sentiment is clear. He's annoyed that his timeline was "invaded" by what is, frankly, an innocuous ad for a real estate development in Southern Spain. Why would this be annoying? Possibly, because it cluttered up what is likely to be a clean, streamlined timeline which only features quality posts from his closest friends, just like everyone else's timeline. Or maybe not. Possibly, because there is some deep seated frustration that he cannot afford to buy a second home in one of Europe's most sought after destinations... well, guess what... I handle their ad campaign and I can't afford one either... so stop..
UPDATED - AFTER RESPONSE FROM FACEBOOK - SEE BOTTOM OF POST Caveat Emptor - Buyer Beware. If you're buying clicks online it pays (literally) to make sure you know what you are buying. And when it comes to facebook, I thought that I needed to pay most attention to those companies looking to sell me hundreds of devoted followers for pennies... but it turns out, I have to worry more about facebook themselves. We recently launched a small campaign for a client using the "video" option rather than a photograph. It's an option facebook offer and it whilst it is more of an animated slideshow than a video, it seemed like a nice way to present the client's product range...
Sometimes I worry about facebook.... We have a couple of advertisers who have been finding it really (really!) difficult to advertise on the platform. And yet others don't seem to have a problem at all....... Here's an ad that just appeared on my facebook page:..
There have been a lot of comments around the blogosphere recently about the way in which facebook have been treating posts from brands (pages) in their follower's timelines. There is a tricky algorithm that has given brands the feeling that their posts were being "throttled" to only appear to a fraction (10 - 15%) of followers. facebook explained this in terms of how engaged the follower had been with the brand...
If you have visited our facebook page recently you will have seen an image which is bigger than is actually permitted on facebook. What? Yes - read that again - it's bigger than the permitted maximum size of 843 x 403 pixels - but our image is 843 x 521 pixels... so how was it done? Look again... it's not a single image...
If you manage a facebook page with over 400 followers, you may have noticed a new button appearing lower right in the post window - Promote. So what does it do?..
So here's the question: If you are looking to promote your business on facebook - is it better to use a facebook profile or a facebook page? The answer is simple - you should use a facebook page. and there are some very important reasons - which anyone who chose to set up a profile for their business should consider... But first - what's the difference?..
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