Google have just started sending out emails about the new dynamic sitelinks that are being rolled out globally. Essentially, Google is going to add sitelinks to your ads unless you opt out. and these will replace your current sitelinks if the system deems that "their" sitleink is more appropriate than "yours". As yet these have not shown up on any of our accounts (as far as we can tell") - but there are a couple of things that concern us...

I'm lucky. Luckier than most. It takes me 5 minutes to drive from my house to my office. I can stay in bed until the very last minute and still get to work on time. And yet my office is 625 kilometres from my house. OK - not completely true.... it's true that my house is a 5 minute drive from my office. And it is true that I stay in bed until the last possible moment most mornings...

Clutter. It's what stops us from achieving our goals. Clutter on our desk. Clutter in our heads. And clutter in our PPC accounts. When we take a step back from the day to day micro-management of ppc campaigns we can sometimes catch a glimpse of the bigger picture. The one where the fundamental principles shine through. PPC management is simple and the secret is.......

Below the fold... it's a term borrowed from newspaper advertising. When a broad sheet newspaper was folded in half and then stacked on a newsstand, you could only see the top half of the front page. Everything else was, well... below the fold. The internet has borrowed this term to describe ads which are on the web page being browsed, but not visible unless the user scrolls down, and there has been a lot of talk over the past few months about whether Google should count an ad which is never seen as an impression. It's along the lines of trees falling in forests and no one hearing them......

It must be frustrating to search for your own name on Google and find things you would rather not be in the public domain. This is what happened to Mario Costejo González in Spain, when he discovered a newspaper article about his eviction in 1998 online. Taking his complaint to the court, he has won the "right to be forgotten" online - and his complaint was not against the newspaper, but rather against Google. The implications of this for the search giant are enormous - and the true scale of the issue is to be played out over the coming months. Whilst this decision has been celebrated by some claiming to defend the rights to privacy, others are seeing this as the tip of the iceberg for internet censorship...

So you start an AdWords campaign and you start to get traffic. You're doing all the things they tell you to do - you've got Google Analytics installed and you've got conversion reporting configured. You know exactly which keywords and ads are working and which are not - so now you can start really optimizing your account. How long will it take you to paint yourself into a corner? If you're not careful - it could be quicker than you might think...

When there is a problem that needs fixing - start your checks with the most likely cause. That's good advice in general - but even more so with Google AdWords. More than once I have found myself delving deep into account structure and global settings to "fix" a problem only to have a Homer "D'Oh" moment... here are a few of mine, and in this show and tell post, I'd like to hear some of yours!..

Google have just made a big announcement about the big announcement they are going to make about AdWords on the 22nd April - and there are a bunch of predictions about what is likely to be included. The one thing that we can be almost sure about is that it's not going to be one big thing, but rather a number of changes and tweaks to the way in which AdWords works. some will be substantial in their own right, but might not impact much - others could be very small in terms of the changes, but massive in the way in which they affect campaigns...

Since the introduction of enhanced campaigns I have been frustrated by the apparent need to link a Google Places account to AdWords to get location extensions to appear. Many of my smaller clients do not have a Google Places account. We stress the importance of this and most are happy to set it up - but this implies the inevitable wait for a verification code from Google... and this can cause a month or more delay. But then, almost by chance, we discovered a secret doorway back to the way things used to be.... follow me.......

Are you using your remarketing lists to target search (RLSA) - if you're not, you should be. It can be extremely effective. But in light of recent site policy changes made by Google don't get caught in the same trap we fell into!..