Are You Still Swallowing the Google Pill?
Over the past few years Google Ads has become more and more automated. We have automated bidding, automated ad generation - copy and images that Google take directly from your website - automated videos from still images for use on YouTube, responsive ads, automated conversions, automated extensions.... and the list goes on. This is Google making things easier for the advertiser. It truly is. And it is a noble cause. If you don't have time to manage your Google Ads campaigns then you can add your basic details, give Google your credit card and let them build your business for you. What could be better than that? It frees up your time to do what you really need to do - which if you are a small (or even medium) sized business owner is, well, everything else. Many people have simply abdicated this responsibility to Google's algorithm. And, let's be clear, it is an algorithm. If you think that there is a Google employee..