Not All AdWords Conversions Are Created Equal
When we want to compare conversions we really should compare apples to apples. If we are measuring leads and inquiries as conversions alongside sales, it can sometimes be hard to get a clear picture of which conversions are triggered since AdWords groups them all together. And as we know, not all conversions are created equal. Not a problem - we can segment - at least the system suggests we can - but anyone who has tried will know that at first sight the segmentation simply doesn't work. So what to do...?..
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