Sometimes I worry about facebook.... We have a couple of advertisers who have been finding it really (really!) difficult to advertise on the platform. And yet others don't seem to have a problem at all....... Here's an ad that just appeared on my facebook page:..
When you buy a book on Amazon you get a message - People who bought this book also bought these books... it's part of the up sell. And when you select the "artist radio" on Spotify - basically the same thing is happening - Spotify know that people who listened to Bruce Springsteen also listened to Southside Johnny & the Asbury Jukes (showing my age....) It's called profiling and it makes sense. Through our online interaction we are telling these companies what we like, and they are responding. In their interest? Of course. But also in ours. Google Adwords have recently started offering something similar to advertisers within the area of remarketing. Advertisers (in the main) love remarketing. someone visits your site and you can then target them with your ads as they surf other pages on the web. We explain how remarketing works in this article: Remarketing - the Ads that Follow You Around. What Google are now doing,..
Go back in time... it's 1980 and you're working for an advertising agency on an account for a new line of high heeled women's shoes. They are classy - and expensive. You've got some very cool photos and some awesome creative form your art department and they are ready to run out the color separations (remember those?) They just need to you to tell them which titles you are booking. Depending upon your budget you're probably looking at Cosmo, Harpers and a couple of others as your prime market. Why? Because that's where your audience is. you're not looking at Auto Mechanic's Weekly. Pretty obvious, isn't it?..
How cool would it be to get a phone call from your marketing and know exactly which of your ads had triggered the call? The answer is - veryFor some years now clients of ours in the US and UK have been able to use call tracking to monitor the telephone calls coming from their different advertising activities - online and offline Imagine - someone sees your ad on Google, or facebook and visits your website. Then they call you. You will often not ask where they got your number - and even if you do the answer will be something like "from your website". With call tracking, however, you will be able to see which ad, and which keyword triggered the visit. Or which billboard, or which radio ad. In fact wherever people can find a number to call you. If your business has a reasonable number of phone calls, then this can be a significant addition to your marketing arsenal. Finally, Call Tracking Metrics are offering this..
Here is a quick summary of a recent U.S. Court of Appeals judgement on the use of using competitor's trademarks as Google Adwords keywords: The purchase of a competitor's trademark as a trigger for advertising through Google's AdWords program was unlikely to create confusion on the part of consumers and thus did not give rise to a claim of trademark infringement through initial interest confusion, the U.S. Court of Appeals for the Tenth Circuit ruled July 16 (1-800 Contacts, Inc. v. Lens.com Inc., 10th Cir., No. 11-4114, 7/16/13). (Source: http://www.bna.com) Simply put - it means that it's OK to use your competitor's trademark as a keyword to trigger your ads. As per Google policy, you still cannot use a competitor's trademark in your ad copy - and that makes perfect sense - but for some time there has been a heated debate as to the legality of trademarks as keywords. So, let's ask the question again : Are Your Customers..
As Sergey and Larry prepare to throw the switch on Enhanced Campaigns, so the chatter on the wires of the PPC community is hotting up. Enhanced campaigns offer a lot - all sorts of clever tweaks and adjustments at all kinds of levels, a veritable array of possibilities which it is hard to assimilate, let alone manage. And yet, as the signaled date approaches and we are beyond the point of no return, I for one, am seeing more and more parallels with Y2K - remember that?..
When was the last time you needed the dentist? And - When was the last time you needed a locksmith? And - What did you do in each case?..
When we want to compare conversions we really should compare apples to apples. If we are measuring leads and inquiries as conversions alongside sales, it can sometimes be hard to get a clear picture of which conversions are triggered since AdWords groups them all together. And as we know, not all conversions are created equal. Not a problem - we can segment - at least the system suggests we can - but anyone who has tried will know that at first sight the segmentation simply doesn't work. So what to do...?..
It's a good question. After all, if I'm working hard to develop great content on my site, and that's getting me top spots in the organic results - and probably costing me quite a bit of money in writers and research, etc. - why pay again to run an ad alongside my organic link? I'm simply wasting money, aren't I? Simple answer - no, you're not. And you should always consider running ads even if you dominate the organic search positions. Here are five good reasons why......
Ever spent an afternoon trying to get your Google ads artwork down to the 50kb maximum? And, how about trying to work the same artwork into a leaderboard format and a skyscraper? Sound familiar? Then you're in for a treat. It's unclear when these recent changes to the supported specs for image ads on the Google Display Network were introduced, but they weren't there a couple of days ago on our accounts. Amid the typical fanfare of changes to Google's services (I know - I'm being sarcastic) this one also seems to have crept in completely under the radar... and there are some truly significant changes...
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