A couple of months ago Google AdWords introduced a drag and drop function for adding image ads to campaigns. I love it. It saves a lot of time on one of those functions that cannot be automated and must be done on a “one by one” basis.
They recently made a further improvement to this feature but I’m not quite as pleased with this one….
Want to add a new image ad – just click on the new ad button and a new drag and drop window open. A big window – I could probably click and throw and still get my ad uploaded! But that’s not a problem… big is good.
So I upload my ad and have boxes to enter my display url and my destination url – perfect. But, wait…. I have nowhere to add a name for my ad. Whaaaat?
Instead Google names my ad for me. In this case 160 x 600 swf – and offers me the option to save.
This is not a particularly complex account – there are not that many image ads, but there are certainly more than one at each size. A lot more than one.
And I like to name my ads so that I can differentiate between them quickly in AdWords and Analytics reports.
The only way I now have to name my ad is to save it and then reopen it and edit the name to something I’m happy with.
It would make a lot more sense if I could name my ad directly in the upload interface. Saving time on one part of the process only to add more time in another kind of defeats the object of the exercise.
This is clunky at best and I trust Google will look at a simple improvement kindly.
Have you found a way around the one at a time image ad upload process? Where would you like to see more streamlining?
